How Is it to be a Full-Time Influencer? - A Must Read For All New Influencers

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Happy monday guys! My weekly business posts targeted  aspiring influencers and brands who work with influencers, seem to be a bit of a succes! Yay, it honestly makes me happy that I can pass on some of my knowledge to others. This week, however, I figured that it would be time to learn from someone else. More specifically from some of the full time influencers I follow myself. They have from the beginning been a huge inspiration to me and other influencers in Denmark. Not only do they create awesome content, they also manages to show others that being an influencer can be done, and it is a full time job that requires a huge effort! So, in this week, I will uncover the one big assumption most people have about influencers. That it’s fun, easy and relaxing! But is it really that? And does the salary match the work they put into it? We’ll figure that out today when I ask Mie, Michelle and Sarah - All amazing girls and business ladies that you should pay a visit to!


1. How does a normal week look like for you? 

Mie: It might be the biggest cliche to say it like this, but when you work as a blogger, no weeks look the same. Personally I travel a lot and it means that I spent a lot of time, the week before a trip, on getting things done, making sure to handle all my deadlines, my inbox and all those kind of things. The week after a trip, I always spent a lot of time taking care of the things I didn't have the time to do when I was traveling. On a totally normal week in copenhagen, without no trips coming up, my days are often spent at my home office, or out in the city for meetings. Im attenting events and doing normal things like laundry, spent time with my family and friends, cleaning, going out for dinners and all that.

Michelle: Oh, they are so so different, so I can’t really give a great answer. Some days I am working from home, other days I’m in Copenhagen and sometimes I am out of the country. I don’t have an office, so I also spend a lot of time working from home and all over the city! 

Even though I chose this path, so I could work on ‘my own time’ and whenever I wanted to, I try to work the same hours as ‘regular’ people. I just have to do that, if I want to have a social life, but sometimes I do end up working until late at night. I am very creative as soon as the sun goes down, don’t ask me why!

Sarah: Actually none of my weeks are similar. Every week consists of new work areas and many different tasks. I’ve two days a week where I always post regularly on the blog – some weeks more. 

Besides writing, taking pictures and in general creating good content I spend a lot of time to optimize all the the technical parts behind the content. Answering e-mails, schedueling meetings with new and exsiting partners. I’m also reaching out for new partnerships I see valuable for my brand. 

2. If you break it down, how much of your time are spend on creating content? Participating at events? Finding and Negotiating with customers? Marketing your content on various platforms? The rest?

Mie: Oh, thats a lot. Especially when it comes to creating content. It might be around 20-30 hours a week. When it comes to the nagotiating-part it’s mostly my agency or so called blog-network who takes care of that.

Michelle: I spend way to much time on making content but I also love it. I’ll spend whole days making content if the lighting is good, so again, that’s a bit tough for me to say. Making deals also takes a lot of time. Let me just say it’s a full time job! I do not participate in that many events - but that’s a choice - since I don’t always think that’s ‘good’ content for my followers.


Sarah: It’s actually a good question and very good for other bloggers to know that you have do deal with these things as well. I actually get a little bit scared to think about it. I spend a lot of time discussing with clients. Sometime its hard to be your own salesperson as I actually don’t want to sell – so in a perfect world it would be nice to have a second partner who had that part covered – because I know my content is good for the companies and my followers are loyal – so I like to let my numbers do the sale.

When I get new campaigns, I spend a lot of time figuring out how I can plan and optimize it so my readers and the companies will get maximum output. I want to stay loyal to my subscribers so it’s always a puzzle, which campaigns to pick and how to communicate it. 

3. How many hours a week doyou approximately work? 

Mie: If attenting events and travling with the blog counts I think it could get up to around 50 hours a week. Maybe more in peak-times.

Michelle: Hmm, maybe 40 hours or something like that, but my work life is pretty much who I am.

Sarah: I don’t count my hours. If I want to go for a run or do something else during the day I do it. I like the flexibility the job gives me. I don’t take vacations because I always think about how the situation I’m in can relate to my brand and content. So I think I’m always working in some way, even though it’s fun as well. You will never be done – there will always be something that can be improved. 

Interview How is to be a full-time influencer?

4. Do you have any tips to other influencers about time management? 

Mie: Actually I think people should do what works for them. I know they say that working in night hours isn't to good, but it works for me. Sometimes I would go out for lunch with friends and take 2 or 3 hours off doing the day, but since I still have to get things done, I just work those few hours in the night instead.

Michelle: Time management is definitely something that I find hard to juggle with and I still do! For me, I make a to-do list every evening (and I put EVERYTHING on that list) and I try to stick to that the next day. In the evening, I try to get off the computer and stop working so I know there’s always an ‘end’ to my workday and I need to get shit done before that.

Sarah: I’m actually also listening to other bloggers so if you have any good tips please do share! – It’s always hard. My best tip is to have a psychical calendar. It gives a great overview of tasks and priorities. I try to get everything out of my head and down on paper. 

5. If you compare it to a normal 9-5 job, do you think what you earn matches the hours you spend on your work? 

Mie: I wish, but honestly, NO. I have a good life and I dont miss anything. I travel a lot and go out as often as possible, but starting to count the hours and compare it with my average income, could be quite demotivating..haha.

Michelle: Right now, I think it pretty much matches the salary of a normal job. But if you asked me a year ago, I would have said that my earnings did not match the time I was putting into it.

Sarah: I actually work more than many of my friends – and I think most would complain to their bosses if they worked the same hours. For me the flexibility is such a big motivator a long with the feedback from my followers of course - it’s a journey and I like the ride I’m on.